Summary: New technology-driven brand Disney Imagicademy is taking preschoolers on a learning adventure that offers parents a way to expose kids to fundamental educational concepts while entertaining them Disney-style.
Role: Digital Designer
Contributions: Research, UX & Storyboarding game play user flows and intro animated sequences, Visual Development look and feel, Paintovers 3D model Concepts, Icon design, Logo Design and Art Direction of Localization of the logo production. Overall design system organization UI, Shop IAP mockups, Brand style guide, created some 3D assets, Developmebnt for Math, Reading, Art, Science, Shapes, and the companion apps for parents
Impact: Disney’s digital learning initiative aimed to make learning through play engaging for kids ages 3–5, later expanding to 6–8. Designed for tablets, the free app offered in-app purchases—$4.99 per game or $19.99 for all five subjects (Math, Arts, Reading, Science, and Shapes). A key challenge was designing for pre-readers with intuitive navigation. With learn and play as a core motivator, Disney’s Imagicademy was featured in Disney Stores nationwide. Mickey's Magical Math World and Mickey’s Magical Arts World topped kids' categories in 52 countries and education charts in 41. The brand also won the Tillywig Toy Award.
The app won many Tillywig Toy Awards and was awarded the Excellence Award - Product of the Year from Disney Publishing Worldwide
in April 2015
Created a commerce shop to purchase each app individually or as a bundle. Design and direction by Mo Winter.
Created a commerce shop to purchase each app individually or as a bundle. Design and direction by Mo Winter.
