Disney Emoji Blitz, 2016 iOS/ Android

The Disney Emoji Blitz project was project in development for over two years that touched many different teams. I was originially asked to help conceptualize or theme the rest of the UI. My credit on the project was helping theme the UI, the cloud concept and mockups that led to the final version of the cloud theme. I provided UI/ visual art support with some UX assistance as well. Disney Emoji Blitz is a fast-paced match-3 game, Disney Emoji Blitz lets players match emojis to score points and unlock new Disney and Pixar emojis. Disney Emoji Blitz is a casual match-3 game that launched July, 2016 and had over 6,000,000 downloads, 1 billion minutes have been spent in the game, 200 billion coins have been collected during gameplay, 180 million tridents were collected to defeat Ursula in the limited-timed events, and over 4 Million people watched Good Morning America's (GMA's) segment covering Emoji Blitz! in less than 3 months. The game has been in existing for about a decade and has surpassed over $104.7 million lifetime revenue.

Challenges: Theming the meta with the core gameplay with the right branding that would be well suited for all of Disney's IP emojis.

Opportunity:Three concepts came out of brainstorming session. 1. Sorcerer's Apprentice 2. Cloud Factory & 3. Party Convention. I explored a look in feel in an unconventional way and it was decided that a Cloud Factory theme was the best fit to house the meta app.

Role: Sr. UX/UI Designer

Client: Disney Interactive

Duration: 3 months in 2016

Type: Match 3 Casual Gaming

Contribution: Reskin/ Re-Theming the look and feel of the overall UI.

Impact: Disney Emoji Blitz is a casual match-3 game that launched July, 2016 and had over 6,000,000 downloads, 1 billion minutes have been spent in the game, 200 billion coins have been collected during gameplay, 180 million tridents were collected to defeat Ursula in the limited-timed events, and over 4 Million people watched Good Morning America's (GMA's) segment covering Emoji Blitz! in less than 3 months. The game has been in existing for about a decade and has surpassed over $104.7 million lifetime revenue.

Over 4 Million people watched Good Morning America (GMA) LIVE segment on ABC News announcing the launch of Disney Emoji Blitz!

Disney Emoji Blitz Launched July 2016 for iOS/Android Platform. Credit to Joe Cho (UX wireframes), and many other talented folks at Disney. All art works ©2016 Disney / Pixar and should not be do not reproduced.

I was originally asked to work and be apart of the Disney Emoji Blitz team by my Art Director Vincent Perea, led by Nacia Chambers (Executive Producer), Matt Schwartz (Art Director), & Joe Cho (Game Design Manager) to help come up with a theme for Emoji Blitz. The three main themes that came out of a brainstorm session were 1. The Sorcerer's Apprentice 2. Cloud Factory, and 3. Party / Convention. Above are concept art, in-game mockups with UI treatments that I worked on to help derive a look and feel. The bottom middle cloud concept was selected by Executive Producer Nacia Chambers and presented in an executive review meeting with Chris Heatherly, (Studio Head for Disney Interactive), which helped facilitate our visual design direction of the final look and feel that you see in game today currently being developed by Jam City.

This was more of a visual Global UI art library that was incredibly useful to create screen mockups. The actual art that was implemented into the Unity engine looks a lot different the way it was optimized. All art works ©2016 Disney / Pixar and should not be do not reproduced.

I was wasn't apart of the consumer products or the character designs but it's great to see the art and packaging of the brand we created. All art works ©2016 Disney / Pixar and should not be do not reproduced.

At one time Disney Emoji Blitz was 8th in the top of the charts in the app store. To date the app has over 500 million installs and $3 million earnings.

Contributed to in helping re-theme Emoji with the cloud conceit. This concept was a major stepping stone for how the game looks and got buy off from many of the stake holders. The clouds HUD UI was the same art with slight coloration changes.

Contributed to in helping re-theme vis dev

Contributed to in helping re-theme vis dev. Focus is stylization clouds and colors.

Contributed to in helping re-theme vis dev. Focus is realistic clouds and colors.

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